Here are the most common questions we get asked. They include questions about contacting us, shipping, guarantees, and recommendations for the right resources for the specific person. We hope these answers assist you in making the right decisions for you.

Contacting Us

I have a question, and I prefer to speak to someone. When is your office open?

We are on Pacific  time, and we go to Daylight Savings time in the summer. We are in the office 9 a. m. to 5 p. m. Monday through Friday. If we don’t answer, leave a message. We promise to return your call within 1 business day.

How can I contact you with an inquiry?

Use the Contact Us inquiry form—reached from the button Contact Us at the top of the website.

Inquiring about Carla’s Speaking and Webinars

How can I get information about Carla’s ‘live’ presentations and webinars?

There’s lots of information available in Carla’s Events section, including a full Meeting Planners’ Toolkit, with all the information you need to submit Carla to your decision-makers. In addition, you can complete the inquiry form on the site and Carla will personally contact you.

Resources: About finding products on our site

I can’t find a product. Help!

Use the Search button.  Type in the subject you’re looking for, and you’ll see your choices.

Discounts, Specials, and Quantity Discounts

I’m on a budget. I want to buy more than one product. Do you have ‘specials’?

Yes.  Often, we have specials, discounts, and bonuses. Check the website frequently! Also, if you’re a member of our CC Coaching Club (a client of either our Career Achievement or Leadership Mastery programs), you receive a 30% discount on selected resources during the program, and 10% off resources—for life!

Discounts: There are also discounts for purchasing $300, $500, or over $1000 of resources. The shopping cart will automatically compute your discounts as you shop.

Quantity discounts: When you buy several copies of my coaching programs, Up and Running in 30 Days, or The On Track to Success in 30 Days System for Experienced Agents, you automatically  receive substantial discounts.

Resources: About shipping and receiving your resources

I’m really anxious to get my resources! How long will it take to ship my products from the time I order?

Generally, we ship within 3 business days.

How do you ship?

We ship UPS ground. If you want faster shipping, give us a call at 425-392-6914  to get a quote on pricing for next day air, 2 day, etc. Or, email us at info@carlacross.com. A caveat: It’s a lot more expensive to ship on one of these expedited plans.

How long will it take to get my resources?

If you are in the 48 states, it will take 5-7 business days, UPS ground. If you need them sooner, call us and we’ll discuss other UPS options and time frames.

Do you ship to P. O. numbers?

No. Since we ship UPS, we can’t deliver to a post office box. We’ll need a street address.

How will I know my resources have been shipped?

You will receive an email from us telling you that your resource has been shipped as of a certain date.

Will you ship to my residence?


Do you ship internationally?

We ship to the 48 states, plus Hawaii and Alaska. We also ship to Puerto Rico. We ship to Canada. If you are not in one of those states or countries, our shopping cart will tell you if shipping to your country is not possible by CC & Co. at this time.

Where are you located?

We are located in the Seattle, Washington area, in the beautiful Pacific Northwest.

The Guarantee: About returns and refunds

What if I decide I don’t want the resource after I receive it?

We want you to know that so infrequently happens, it surprises the heck out of us if it does!  If you’re not happy with your resource, return it to us within 30 days and receive a full refund—no questions. (Just pay the return shipping, please).

I got a bonus with my order. Do I have to return it, too?

No. Even if you return the resource, keep the bonus.

What if I lose a CD?

If you bought it from us, we will gladly replace your lost CD FREE (as long as we are still producing the product, and have CDs, of course). We just have to verify in our records that you did buy it directly from us.

About using the materials

Can I use the materials to copy for other people?

These materials are copyrighted, and are for individual use. If you are an owner, manager, or trainer, and want to use the materials in some other fashion, give Carla a call at 425-392-6914 and discuss it. Carla has worked with companies in licensing her programs. But, without a license agreement, you are violating copyright law. And, being an ethical, professional real estate salesperson or owner, you wouldn’t do such a thing!

I own a company. I want to ‘brand’ some of your materials. How do I do that?

Give Carla a call. She has worked with Re/Max Eastern Canada, Re/Max Europe, Royal LePage, and GMAC, among others, to write and brand programs unique to each culture. Plus, Carla has written programs for CRB (Certified Real Estate Brokers), so you know she meets the highest standards of resource production.

How do Carla’s resources ‘rate’ in the industry?

Many of Carla’s management resources are rated so highly that they are promoted by CRB (Certified Real Estate Brokerage Institute),  the Realtors’ management arm of the National Association of Realtors. They undergo stringent judgment by leading managers and owners  to attain this endorsement. No other speaker/writer is endorsed to that extent. Some of her resources are also promoted by the CRS, Certified Residential Specialist, the Realtors’ graduate level salespeople’s arm of the National Association of Realtors.

Recommendations on Appropriate Resources

In my shopping cart, I’ve categories resources for new agents, experienced agents, trainers and coaches, and managers,  so it’s easy to see my recommendations.

What resources to use—Managers’ Section

I’m a new manager. What should I buy to get my brokerage ‘up and running’?

You will see a category called “Managers’ Resources”. Those are the foundations you need to hire and train quickly.

Consider, too, our special coaching program for new owners/managers. We have a specific program to help those opening new offices. Call us at 425-392-6914 for a complimentary consultation.

I’m a manager, and I want to use your systems to hire and train winners. But, I don’t have time to learn a complex system. What’s the best and easiest way for me to implement them without re-inventing the wheel?

Recruiting and training. Look at the category I call The  New Agent Development System. I show you exactly how to use each of 5 of my resources—and in the right order—to select, orientate, coach, and train new agents (and experienced ones) to high productivity fast.

As a manager, I know I need to recruit. What should I use?

The Complete Recruiter gives you the complete process from beginning to end—the communication skills you need, how to organize an effective presentation, how to get the first appointment, how to create and promote your ‘attractors’.. This is the complete resource for recruiting.

If you’re recruiting and selecting new agents, you also need part of the New Agent Development System, step 1: Blueprint for Recruiting Winners. This shows you exactly how to select the right new people. It even includes a ready to use interviewing package, with the best questions to use. This goes into great depth about the selection process of the new agent, so you can select people who are trainable—and who will be successful! You can purchase this e-book as part of the New Agent Development System.

Also, check out Recruiting Objection Busters. You’ll get the answers to the most common objections, both on colorful flashcards and role played on an audio  CD.

I’m a manager, and I’ve been told that I need to create a new agent training program. But, frankly, I don’t have time nor, I’m afraid, the expertise that I need. What do you suggest?

Training for productivity. It’s all done for you, and it’s called Up and Running in Real Estate–online. It’s a high accountability, spaced repetition, coaching/training program with the goal of getting $$$$$$$$$ results from your salespeople—in 8 weeks! 

We already have lots of training. Why do I need Up and Running in Real Estate?

Yes, we all have what we call training. But, it doesn’t get results. It just informs. There’s nothing wrong with that, except—you need $$$$$$$$$$$ results to keep those doors open—and to retain winners (and to recruit!). So, Up and Running doesn’t replace your training, it provides the missing ‘link’: Accountability to making money, with ‘just in time’ training to get the jobs done.

I just took over a failing office. I badly need a way to coach some of my experienced agents to higher productivity—or get them out of the business. What do you suggest?

Coaching. I have a resource created just for you. It’s called Managers: Putting On Track to Success to Work. This resource teaches you exactly how to pick coach able experienced people, how to coach them, and when to ‘cut the sheets’! The agent’s game plan is The On Track to Success in 30 Days for Experienced Agents. Buy the 2 resources a package and save money.  Note: You will need a copy of On Track for each agent you coach, because they will be doing work in the program and tracking their accomplishments.

I have a small office, and I hire about 1 new agent per month. I don’t hire enough new agents at a time to do the Advantage 2.0 training program. How can I get them started?

I don’t hire new agents. I need a training program for my experienced agents. What do you have for me?

Training experienced agents. Some companies use Up and Running in Real Estate very successfully to train their experienced agents.

How are your resources different from others?

One of my clients said it best. “I’ve been in a very well-known real estate coach’s program. But, it wasn’t systematic. It didn’t give you a clear path to follow. It didn’t have the specific resources as you do. Your coaching and resources give me invaluable  guidance and confidence because they are true systems. I know you developed them doing the same job I’m doing—ownership and management. I can trust the systems.”

Holly Berry, Berry Realty Company

I guess this systematic, teaching approach comes from my many years as a performing and teaching musician. I understand how to teach and how to create systems that others can follow. And, I test marketed them myself doing the very job you’re doing!

You mentioned coaching. How does that work with your resources?

Adding coaching for better results. From my years as a performing and teaching pianist, I know you can’t perform—or teach—without the music (it would be ludicrous!). Yet, coaches try to coach all the time without ‘game plans’. In our 3  coaching programs, we provide the supporting systems (the music) so you get the coaching you need to put the systems to work—and the teaching tools right at your fingertips that keep on teaching and supporting your goals when we’re not communicating directly with you. That’s why our coaching clients get so much further faster.

Using the Resources—Agents’ Section

I’m just considering becoming an agent. What should I get to help me decide if this is the right field for me?

I’ve written a book just for you: Become Tomorrow’s Mega-Agent Today. In it, I’ll tell you the good, the bad, and the ugly! Also, Up and Running in 30 Days gives you a preview of a winning agent’s start-up plan. Read it, and you’ll decide whether you’ll love the profession—or not.

I’m a new agent. What do I need right now?

Just for the new agent. These are the critical resources you need. You need your business start-up plan, Up and Running in 30 Days, so you have direction and focus (it’s amazing how many new agents don’t start with a start-up plan!!!!!).

In my shopping cart, I’ve created a category named New Agents Resources.

The Complete Buyer’s Agent Toolkit—with 3 packages just for buyers, and your own pre, interview, and showing packages, you are set to act like you’ve been in the business 10 years or more.  This is the complete tutorial, along with detailed checklists so you don’t forget something, that’s come along in years.

Objection-Busters for Buyers and Sellers—why lose transactions because you can’t answer buyers’ and sellers’ objections? This is the easy way to learn, and listen to the ‘masters’ as they answer the most common objections from buyers and sellers.

Invest in these tools and you have the systems and sales skills you need to excel in this business—your first year (and avoid being one of those 50% of agents who fail in their first year!).

I see agents advertising that they make lots of millions of dollars with their own systems. Why shouldn’t I buy theirs?

Maybe you should! But, before you do, assess what you need in your career to take it to the next level. In my experience hiring, training, and coaching thousands of agents, just checklists aren’t enough. You need some training and coaching built into those resources! In addition, ask yourself how many assistants and employees those agents have to get those results? In researching them, I’ve found they employ 5-20 assistants and other agents. So, those numbers aren’t from their individual efforts. They actually own real estate companies!

I will be your personal, professional teacher. My products are complete “tutorials” for you. But, in addition, they have the systems you need to follow through. One without the other just won’t make it!

Most important to you is to pick systems that will take you to the next level. Pick systems that are developed with YOUR best interests in mind—not just systems used by someone else who isn’t ‘walking in your shoes’. Our systems combine solid business principles and processes with the teaching, knowledge, and skills you need to actually make them work! I’ve been fortunate to have been a top producer AND have trained hundreds of top producers. So, I see this from both sides.

I’ve been in the business 10 years. I do really well, but I need systems. What do you have?

We’re really proud of the systems we’ve put together for agents just like you:

The Complete Buyer’s Agent Toolkit—it’s a self-teaching tool, detailed checklists, and full packages, all ready to use. I think it is the most complete buyer’s agent tool on the market today

Your Complete Seller’s Listing System—same kind of complete resource, but for your sellers; it’s not just lists, it’s a wonderful self-teaching tool, plus ready to use presentations

The Business Planning System for the Real Estate Professional—so much more than checklists or ‘fill in the blank—this is a self-teaching system to guide you through the planning process. Carla gives you so much teaching here, so you can pinpoint your strengths and challenges and break through your ceilings of achievement. It’s full of analytical tools you’ll find nowhere else. It takes the mystery out of where you are—and gives you concrete insight into how to get where you want to go.

I have a team. What would be useful to help them ‘teamify’ and build the business with me?

Check out my online business planning system, Beyond the Basics of Business Planning. There’s a track for agents and a track for leadership.

What People Are Saying

"If anyone is looking to build an office from scratch or is looking to turn around a struggling office, all they need to do is become a student of Carla Cross and their success begins the moment they open up the first product. Carla's resources are of high quality, well thought out, written by a successful person who has "done it", and best of all they work!"

David Lindahl, CRB, Broker/Owner, P. H. P.Realty

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