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Mike Brodie’s Profit Share Presentation

April 15th, 2019 // 10:32 am @

Mike Brodie’s Profit Share Presentation

Here are the slides and the audio from Mike Brodie’s recent profit share presentation. We were so fortunate to get to hear from Mike, since he is one of the top profit sharers in Keller Williams Realty, and, last year, earned over a million dollars in profit share!

Click here to see the slides.

Click here to hear the audio (you can also review the first webinar we did on planning and profit sharing, too.)

Some of Mike’s major points:

Profit share grows slowly, but picks up when you reach your 6-7th levels. Mike didn’t make any profit share his first year! After his 20th year, he saw great increases.

You never know who will be successful. Offer agents the opportunity!

Set aside 1/2 hour several times a week to make calls of ‘thanks’. Express your thanks for the transaction or any ‘happening’ with another agent. Use the assumptive close: “Ive told my team leader about your _______________________. She/he will give you a call. Please take the call!”

Just doing this over time will increase your profit share tree–and, you’ll be helping so many others create better careers and lives.

A little KW history: Gary Keller’s agents worked with him to create ‘the kind of company where no one wants to leave’. They suggested sharing the profits. At that time, it was a revolutionary idea, one that Gary embraced and built an economic model on. As the company has grown, the profits have grown, and more profits are shared–even internationally.

When is a good time to refer? Any time. When the company was small, it was more difficult to refer, because no one knew about the company–and profit sharing wasn’t a reality in most areas. Now, Keller Williams Realty is the largest company in the US, has shared billions of dollars in profits, and, since becoming international, has many more opportunities to refer. Profit sharing really demonstrates the ‘win-win’ of the company belief system.

Opportunities: Mike is an investor in several regions and market centers nationally. His success has allowed him to create other passive cash flow in several other businesses (see the slide). What can you do to earn passive income and leverage YOU so you can enjoy the life you want to live?

Join us for our next webinar, where we’ll feature team leaders who do a great job in helping their agents refer–and follow up. They’ll help all of us get comfortable referring and working with team leaders.

Category : What's New

Free! 4th Edition Up and Running in 30 Days with your Order of What They Don’t Teach You in Pre-License School

April 11th, 2019 // 4:21 pm @

Free! 4th Edition Up and Running in 30 Days with your Order of What They Don’t Teach You in Pre-License School

Yes, I’m giving away these books, that usually sell for $30, when you order What They Don’t Teach You in Pre-License School (an e-Book–$14.95). Just pay shipping for Up and Running and purchase the eBook. Why  am I gifting you? Because the 5th edition of Up and Running is available now. I have just a few of the 4th edition, so order What They Don’t Teach You….  now to assure you get your free copy of Up and Running in 30 Days, 4th edition.

See more here. Read about this start-up plan all in one book!

When you order the eBook, you’ll automatically get the Up and Running book via UPS. Be sure to include your physical address in your order.

Category : Featured &What's New

Add Creative Teaching Methods to your Course–April 23-24 7.5 clock hours

January 20th, 2019 // 4:37 pm @

Add Creative Teaching Methods to your Course–April 23-24  7.5 clock hours

This course will stop ‘death by lecture’! If you’ve struggled to add ‘life’ to your dull course full of facts and figures, you’ll love this opportunity! And, company managers, you’ll love having Carla do a customized version of this course so you’re sure all your associates are teaching your material correctly and expertly! You’ll create greatly improved confidence AND gain more dedicated instructors! (Plus, dozens of teaching ideas to apply right away).

Only course offered this year: April 23 and 24 (two half days) in Bellevue Wa. Click here for more information and to register.

No other course/workshop like this! All new! This course goes way beyond any Train the Trainer workshop you may have experienced!

This course has been created to help managers, loan officers, title reps, inspectors, and attorneys who teach put pizazz into their courses for better attendance, more fun, and greater referrals.

Advanced Skills to Make that Course Come Alive

  • 7.5 clock hours (live) –done in 2 sessions –2 half days; April 23-24, 2019; Bellevue, Wa.
  • The first day (10 AM-2 PM), we’ll investigate the best teaching methods and where they belong in your course
  • The second day (10 AM-2 PM), we’ll practice teach those methods in your courses; lots of practice and experience for you

Why this course:

  • To apply all you learned to the courses you teach
  • To help companies standardize their courses so several people can teach it accurately
  • Customized for each company to increase their course effectiveness
  • Polish your course so you know it’s teachable and effective
  • Bring your course module and we’ll make it entertaining, lively, and effective
  • What we do: Put creative teaching methods in your module and practice them
  • Results: Much more confidence for each presenter and your company courses have continuity you can count on!

Contact Carla (425-392-6914 or  to find out about her customization just for you! Companies are realizing that they want their instructors to be really good, and their courses to be consistent and effective. Don’t get left behind.

Click here for more information and to register. This registration closes April 20 and space is limited, so Carla can work with attendees on their own courses.

Category : Featured &What's New

My Interview for Wisdom of Friends

December 6th, 2018 // 4:14 pm @

It was an honor to be chosen as a guest to be interviewed on Kal Arias’s podcast series, Wisdom of Friends. Kal asked insightful (and sometimes hard to answer) questions.

Click here to listen to the interview.



Category : What's New

Listen to Carla Interviewed on Radio Show

May 24th, 2018 // 4:17 pm @

Carla was just the featured guest on Nick Neal’s radio show, Real Estate Radio Northwest. Carla and Nick discussed ‘then and now’ real estate in Puget Sound, how to solve the housing challenges of the area today, and how to become a real estate agent–or whether you should!

Click here to listen.


Category : Uncategorized


April 22nd, 2018 // 9:44 pm @

Category : Uncategorized

Thinking about RE as a Career? Here’s the FULL Story!

March 1st, 2018 // 8:01 am @

Thinking about RE as a Career? Here’s the FULL Story!

Thinking about real estate as a career? In pre-license now? You need two things: All the information to succeed that you don’t get in pre-license school AND a checklist to launch your business BEFORE you’re licensed! Unless you can afford to get a sale after you’ve been in the business for months, you need to launch that career NOW.

Click here to get my free checklist: 30 Things to Do Right Now (while you’re in pre-license school) to Hit the Ground Running. (great for managers to use with their interviewees, too).

Wouldn’t it be great if you knew exactly what to expect from real estate–before you sign on the dotted line? do you know the right questions to ask in the interview? Now, in Carla’s 282 page eBook, What They Don’t Teach You in Pre-License School, you will know the good, the bad, and the ugly! This will save managers hundreds of hours of explanation time, too!


  • How to decide if real estate is the right career for you
  • How to determinate absolutely if you’re a ‘salesperson’ type and will love selling real estate
  • What they don’t tell you to do during pre-license –to hit the ground running
  • The 5 most important interview questions to ask to choose the right office for you
  • 76 areas you need to explore with each manager before you commit
  • The technology you need your first day in the office
  • How much money do you really need to launch a career?
  • The business start-up plan that works

Managers’ Bonuses

This month, get 6 unique checklists/’tests’ to use for your Career Nights, plus, my revolutionary start-up pre-license plan, Hit the Ground Running.

Now Available for Kindle. See it on my website here.

Click here to see an introductory video.

And, gain answers to 100s of questions pre-licensees and new agents ask. This is a MUST-HAVE for anyone thinking of going into the business. And, it’s great for interviewers to give to prospective agents to save time and get all those questions answered.

Click here to get my free checklist: 30 Things to Do Right Now (while you’re in pre-license school) to Hit the Ground Running.

Purchase now below.  Choose whether you want the Kindle or PDF version.

buy-now_2_blue2_sOrder it right now Only $14.95 and get instant access.  GREAT for interviewing managers–save time; fully inform. Helps pick winners!

Category : Featured

Complimentary Business Planning Webinar

February 22nd, 2018 // 4:06 pm @

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Category : Uncategorized

New agents: Do You Have Your Start-Up Plan?

January 1st, 2018 // 10:16 am @

New agents: Do You Have Your Start-Up Plan?

New agents: You need a prototype business plan! Here it is–the most popular start-up business plan for the new agent ever! Now in its 5th edition, with dozens of updates. Launch your career with confidence–proven precise business start-up plan, skills training, and motivation–all in one book. It’s time to plan for 2019. And, for newer agents, you need a prototype plan to keep you on track. Here it is!


Updated list of technology and marketing resources so new agents have dozens of resources at their fingertips–and don’t waste money

Updated list of technology the new agent needs, so the new agent doesn’t waste time or money on technology he doesn’t need at this point in his career

Updated list of technology trainers, so agents have additional resources to call upon

Updated real estate trends so the new real estate agent will understand his new profession and its opportunities and challenges

Advice from successful newer agents who are working in these markets

Advice from coaches/industry experts working in these markets to help new agents succeed in this competitive market

Information from new studies (from the National Association of Realtors’ Profile of Members and Survey of Buyers and Sellers) and Inman Select, for example, on the onboarding process (too many times onboarding is not given enough emphasis in real estate offices and new agents fail to ‘hit the ground’ running)

Advice on working the market you’re given—whether it’s a buyers’ or sellers’ market

New Additions–A Plan for What’s Next after Up and Running?

At the end of your four weeks, an evaluation for you to complete. What are you proud of? What do you want to keep working on? Evaluate yourself on your activities and attitude, and plan your next 6 months in the business. See the end-of-program evaluator in Unit 7.

At the end of your four weeks, a template to create a 60-day plan to extend your success with the Up and Running principles. See Unit 7. This is a great value to coaches who are supporting their new agents’ success, so they can extend their start-up plans until they are ‘unconsciously competent’.


Save time, increase your retention of new agents. Get more loyalty. Make more money from your new hires!

Just $32.95 plus shipping. What a bargain to dramatically change your career for more success!




Category : Featured

Handout Request: Keys to a Killer Introduction

May 4th, 2017 // 11:22 am @

Handout Request: Keys to a Killer Introduction

Thank you for your interest. Please fill out the form below, and you'll quickly and automatically see a window open on your computer. The window will ask you to save or open the folder. Open it, so you can see the documents(s), and save them where you like. We hope this information is useful to you! Our best, Carla Cross & Co. 425-392-6914

Category : Uncategorized

What People Are Saying

"If anyone is looking to build an office from scratch or is looking to turn around a struggling office, all they need to do is become a student of Carla Cross and their success begins the moment they open up the first product. Carla's resources are of high quality, well thought out, written by a successful person who has "done it", and best of all they work!"

David Lindahl, CRB, Broker/Owner, P. H. P.Realty

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