Leadership Mastery Club Free Resources

Here are free resources to help you in your leadership position. New resources are being added frequently, so check back.

Establishing Standards and Mutual Expectations

I have done 2 short videos on these very important topics. The first video addresses establishing standards (minimum expectations). The second video explains how to address these expectations with the agent.

Take a look at the first video here: Establishing Standards and Mutual Expectations

Here’s the second video: Your Mutual Expectations Dialogue

Here are the documents I mentioned to help you think through and put your standards in place:

Establishing Your Hiring/Retention Standards for your Agents

Up and Running in 30 Days Goals and Standards


How Do You Create High Trust in this Digital World?

Creating trust is always a challenge. In this digital age, it’s really challenging! So, I’ve put together 10 tips to create unassailable trust: Creating Platinum-Level Trust in a Tarnished Trust World. There are 10 tips to create trust, and a ‘trust evaluator’. Take it yourself, or, if you’re in management, use it for an illuminating meeting topic.




3 people in fron to fo world croppedRecorded Webinar on Best Recruiting Strategies for 2017

Last week, I was a guest presenter for David Knox’s First Monday leadership training series. I’ve posted this recorded webinar for you in your Leadership Mastery free resources. If you’re not in management, pass it on to those who recruit so you’ll have great people to work with. This is also very helpful if you’re recruiting team members.

Click here to see the recorded webinar and pick up tips.

Click here to get the PDFs of the webinar, too.

Click here to get the bonus handout: How to create the best type of interview question.

2-girls-for-magnetsNewest NAR Member Profile Reveals Interesting Statistics

Here are two things you’ll find interesting and useful. I am reading the latest NAr survey–Member Profile– to update my eBook, What They Don’t Teach You in Pre-License School. I found some stunning statistics that you can use to educate buyers and sellers.

First, take my true-false ‘test’ of profile trends. Click here to get it. If you’re in management or have a team, this is a fun and revealing exercise for your meeting, too.

Now, read my article on how to interpret these statistics–and what to do about them for your 2017 plan.

coachingNew Master List of Resources for You

I just finished the edits for the 5th edition of Up and Running in 30 Days, so I updated my master list of resources in the online version, Up and Running in Real Estate.

To update the list, I consulted with my techie experts and others. I hope this will help you in your business! Be sure to see your agents so they are guided by your recommendations.

Click here to get the list.


New Statistics from NAR to Help you with your Listing Presentations

I just updated my comprehensive listing process, Your Complete Power Listing System.   I want to share the Objection Busters slides with you. These are statistics from NAR that back up your claims of right-pricing–and, there are wonderful statistics to help convert FSBOS.

Click here to get the slides.

3 D power listing coverSee the whole system here.

4 Tips to Get More Marketable Listings

Updated resource with new tips: My comprehensive listing resource, Your Complete Power Listing System, has just been updated with the latest, and revealing statistics from the National Association of Realtors. I’ve made a short video showing you this new resource, along with 4 critical tips you must have in your listing arsenal to listing marketable properties today–in this very competitive market.

Take a look at the video now.








Can You Help New Agents?

I’m preparing the 5th edition of Up and Running in 30 Days, the new agent’s start-up plan., published internationally by Dearborn Financial Publishing, Inc.  I’m going to include advice from successful agents to help new agents stay on track. Do you have a qualifying agent that you would like to be a contributor? If so, forward the questionnaire to him/her. Ask your agent to answer the questionnaire here and get it back to me by May 23. Thanks!

                                          Click here to get the questionnaire.


Great Reports to Use in your Business

Many of you coach or mentor newer agents. Here’s an illuminating report from Inman Select: How to Fix New Agent Onboarding. Share it with your manager or coach     Click here to grab it.

Another illuminating report from National Association of Realtors:  Home Buyer and Seller Generational Trends Report. Read it and make money by going to the right markets now–and save money by not investing in markets that will not return enough to you.

Click here to get it.

2015 profileStatistics to Use with your Buyers and Sellers

Get the latest survey results from the National Association of Realtors, along with Carla’s conclusions and tips for you to use in your buyer and seller presentations.  These videos are great to use with your agents to help them with educating buyers and sellers.

There are 2 short videos:

Excerpts from 2016 NAR survey of buyers and sellers: Part One–Buyers              Click here to see it.

The PDF of the slides is on the same page.

Excerpts from 2016 NAR survey of buyers and sellers: Part Two–Sellers.  Click here to see it.

I’ve included a PDF of the slides, too.


Plan_Act_CelebrateGot Your Business Plan Done for 2016?

Get some free advice! Watch my complimentary business planning webinar here.

Grab the PDF of the slides AND my strategic planning process schematic. Here’s to a great 2016!

Managers: Why not play this webinar for your agents?


coaching standing in the lightLast Quarter Projections

Do you know what your last quarter will bring you?  Do your agents know? Here’s a simple, yet effective way to check to see what your agents ‘have in the hopper’ and what you have in income for 2016. Let me know what ‘ahas’ you get when you use it! Click here to get the form.


man with pencil and clipboard



Half Year 2015 Checkup!

How are your agents doing year to date? Here’s a simple one-page check-up you can use with them with some questions for you to redirect their businesses for a great second half of 2015.

Click here to get the 1/2 year check-up.


October: Time to Review–and Make a Great Last 3 Months of 2014

Grab my simple yet insightful 3-month business review and get ready for an exceptional last quarter. Managers: Use this with your agents to assure they have an exceptional fourth quarter.

Click here to get it.

How’s 2014 going? Do you know? If you’re like most of us, you’re caught in the everyday whirlwind and don’t take time to review where you are and where you’re going. So, since this is the end of the quarter, and we’re going into the last quarter of 2014, I’m providing you a simple, effective 3-month review sheet. This is just one of the planning worksheets I include in my online business planning program, Beyond the Basics of Business Planning. 

Three Steps to a Great End of 2014
1. Do the 3-month business review, using my review sheet in the free giveaways here. What did you learn? What adjustments do you want to make for a great last quarter?
Suggestion: Take this to your manager and get help and ideas for your review.
2. Decide on one action that will make you feel like 2014 was a ‘best year’. Suggestions:
a. Talk to the 10 people who have been most influential to your success this year–and thank you without asking for a thing!
b. Send 10 ‘you’re awesome-type cards’ to those you admire–and you haven’t told them–and don’t ask for a thing!
Why these actions are important: They will make you feel great about yourself. And, as human behavior expert Maxwell Maltz states, (and I wildly paraphrase): We only take risks when we are feeling good about ourselves.
3. Decide on one action in your 2014 business plan that you haven’t taken or optimized and get it done this last quarter.*
*If you’re one of the majority of real estate pros who don’t have a plan, or want a better plan, check out my online planning resource and congratulate yourself  for running your business like a business.
Let me know how you’ve made this last quarter a stand-out!

July: ‘Coach ability’ Evaluator

coachingDo you know someone who you think would benefit from coaching? Forward them my Coach ability Evaluator. It will help that person figure out whether he/she will get benefits from coaching. This is great for you managers to use, too, before you commit to coaching an agent!

Free–My 109 page coaching companion to the 3rd edition of Up and Running in 30 Days

I have some that I will give to the first people who contact me–just pay shipping and handling. This is a $99 value. It was initially created to be a coaching companion to the Up and Running book. Now, the book is in its 4th edition, and I have a new method of putting that program to work with coaching support:  Up and Running in Real Estate.

Click here to order your free copy of the Manager’s Coaching Companion to Up and Running in 30 Days (109 pages, 2 audio CDs, 1 ‘document’ CD). Get them while they last!

First Quarter Business Plan Check-Up Webinar

Plan_Act_CelebrateBecause you’re a Leadership Mastery member, I’m issuing a special invitation to my first quarter business plan check-up–a webinar.

When: April 3, 2014

Time 1-2 PM Pacific Time

What: A business plan review

How are you doing in your business this year? Because you purchased my business planning system, or are one of our Leadership Mastery coaching clients, I’m going to lead you through an analysis of your 2014 plan to date, help you make some adjustments, and give you some 2014 business planning tips.

Included in this 45-minute webinar:

How to analyze your best sources of business to date and how to allocate your resources to save time and money
2 little known sources of business for you–no or low cost and easy to do
How to figure if you’re on track BEFORE you see those big results
A review of your important numbers to look at regularly
Carla will answer your questions about business planning, too! Register now and mark your calendar. This will not be recorded, so set aside the date!

Click here to register! _________________________________________________________

For your Career Nights

If you’re doing Career Nights, you’ll appreciate these documents and exercises excerpted from my new eBook, What They Don’t Teach You in Pre-License School.

what-they-dont-3d_coverWhat’s Your Ideal Job

Prioritized job description for a successful real estate agent

Self-anaylze your attributes for success

Qualities of a successful sales associate

Business producing activities

Determine your monthly living costs

appreciation little girl with present


It’s time to appreciate! Click here to get my principles of appreciation AND dozens of way to appreciate–great for this time (December)  of year!

Plan_Act_CelebrateComplimentary business planning webinar to get ready for 2014.

Click here to view it.

what-they-dont-3d_coverJust Hot off the Presses: What They Don’t Teach You in Pre-License School

Just published my new eBook, which tells prospective agents everything YOU”D like them to know–if you had 20 hours to spend with each candidate! (282 pages, $14.95)

I was thinking: Why don’t we get new agents started faster by having them do meaningful activities during their pre-license? So, I created this checklist that’s in the book and I am sharing with you: 30 Things to Do Right Now While You’re in Pre-License School to Hit the Ground Running.

Use this with those great candidates you’re interviewing and get them prepared to sell real estate so they really do ‘hit the ground running’. Great to use, too, if you’re doing Career Nights.

And, because you’re Leadership Mastery members, here’s the first chapter free!  Click here to grab it.

NAR 2012 Profile of Buyers and Sellers

Click here to view the PDF of the slides. This provides great information for agents’ business plans. Plus, help your agents share many of these statistics with buyers and sellers.

Click here to view a short video on mid-year business planning check-up. Use this with your agents–and as a reminder that it’s time to review their business plans with them.

Click here to view another short video on business planning tips. Use this with your agents.


Book of Greatness: An Easy and Effective Recruiting Strategy

Do you find that you waste lots of time explaining the benefits of your office to your candidates? Wouldn’t it be great if they came into your office a little in awe of you and your programs? You can get that effect by creating a “Book of Greatness” in your entry. Click here to find out how.

2nd Quarter 2012 Posts:

Manager’s 3-month business plan review: Use this form to find out how close you are to the goals you set in your 2012 plan.

Your 3-month business plan review: I’m also including the review for agents, so you can help your agents look at how well their business plans are working for them and make any adjustments they  need to make.

10 Tips to Establish ‘Platinum’ Trust

This is a great checklist and evaluator to use to see if you’re establishing the kind of trust that earns you referrals (which means less work and more pay-off for you)

Best Marketing Concepts

Are you optimizing your marketing efforts? Read this and find out.

Leverage the Trends for Greater Profits in 2012: A recorded webinar







How well do you interview? Check out my latest article on discovering your candidate’s red flags.

New Video Business Planning Tip





Watch this recorded webinar:

How to Get Every Agent to Plan and Gain a Great Office Plan




Beyond your typical business planning: Click here to get an analysis of your inner motivation, which will tell you if you have sufficient motivation to implement your plan successfully.

Video: How to Start Any Presentation with Pizzazz

Whether you’re doing a sales meeting or a listing presentation, you’ll want to start that presentation as strongly as possible. Watch Carla’s tips now.


My new recruiting eBook: From Romance to Reality

Recorded Webinar with Guest Verl Workman

My guest for this webinar this month is my friend, internationally-known speaker Verl Workman. His topic is “How to Become a Freaking Sales Animal.” You’ll be entertained and informed. Listen in!

  Click here to watch.

5.12 New Video on Motivating and Appreciating

Click here to watch this video–great for working with other agents and your team.

4.16.11  Social Media

I just posted a great interview with social media expert Brad Hanks. Also, check out his social media planner. Great to use with your agents!

Check out the business planning webinar and coach’s tips here below.

Let’s spotlight motivation. In a challenging market, agents need all the positive reinforcement they can get. Here are some tips and analysis strategies;

Appreciations–how to appreciate your agents; the principles of motivation

Motivational Review — excerpted from The Business Planning System for the Real Estate Professional, this is a great review to do with your agents toward the end of the year


Carla Cross Complimentary Audio

Complimentary Motivational Audio for Clients

Awakening the Exceptional You— this document is full of motivational tips and tools.

Click here to order the audio CD  Inspiring the Exceptional YOU

Rewarding and Recognizing the Behaviors you Want –a checklist for leadership to use to trigger motivational strategies

Book of Greatness— enlist your agents in the ‘raising self-esteem’ process. Create this book for your entry; terrific for recruiting and for helping your agents see all the benefits of working with you. Put these things on your recruiting website, too.

Six Proven Strategies to Supercharge your Recruiting: A Recruiting Webinar for you–I recorded this recruiting webinar as a promotion for a three-day leadership event I’m doing for the Charleston Trident Association of Realtors, and thought you would enjoy it.  Click here to view.

Business planning for 2011

Webinar: Grab your Business Plan for 2011

Click here to view.

This webinar is password protected. The password is 2011.

From the Coach: 53 Tips to Make your Business Succeed in 2011

Here’s another webinar on business planning I just did for NAR.

Enjoy!   Click here to view.

Business planning worksheets for you:

Click here to get all the Action Plan items.

Click here to get the Internal Review. Use this to help your agents see what they want to work on this year.

Click here to get a method to analyze your strengths and challenges. Use this with your agents to see the coaching they need–and the training you will provide this year–your training calendar.

Social Media Interview and Planner from Brad Hanks

Social Media interview with expert Brad Hanks   Click here to listen.

Social Media planner: Click here to get it.

What People Are Saying

"If anyone is looking to build an office from scratch or is looking to turn around a struggling office, all they need to do is become a student of Carla Cross and their success begins the moment they open up the first product. Carla's resources are of high quality, well thought out, written by a successful person who has "done it", and best of all they work!"

David Lindahl, CRB, Broker/Owner, P. H. P.Realty

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