Choosing the right presenter—whether live or online—is critical to the success of your event. When you need an expert in training, leadership, and business planning, Carla Cross may be your best choice.

Carla’s Event Specialties

1.Business Planning: Carla wrote the best-selling book for newer real estate agents, Up and Running in 30 Days, and the only nationally published resource for seasoned agents, The Real Estate Agent’s Business Planning Guide. Carla is an acknowledged real estate expert on  business planning. Her presentations and workshops on production and business planning will help your leaders and associates gain focus. Because she customized the strategic planning process for real estate professionals, she guides attendees through their businesses in a unique and practical way.

2.Training for trainers or presenters: Having trained real estate trainers for more than three decades, Carla is the perfect choice to help your trainers refine their skills. She has written training programs for most of the major international real estate franchises, and trained their instructors to teach her programs. Now, she helps trainers take their training from classroom to online. Carla believes training should result in measurable actions; actions that result in more productivity, profitability, and teamwork in companies. So, all her programs focus on outcomes, not just interesting information.

3.Leadership: A former master level CRB (Certified Real Estate Broker) instructor, Carla has trained thousands of owners and managers internationally. Not just another seminar guru, Carla has been a practicing real estate manager and owner for over three decades. Real estate leaders look to Carla for career development resources and training to create more productivity and profits.

Keynote: Launch or wrap up your celebration or conference on an inspiring high note with Carla’s keynote presentation, where she integrates business principles with musical references and examples. Carla uses the piano to demonstrate points and get their audience on their feet. A very different, effective beginning or end to any conference.
Not just academic presentations. Carla’s background as a performing musician and teacher show up in her polished platform skills, and her ability to involve her audiences to learn, be entertained, and carry out ready-to-use skills.

Strategic Business Planning

Four formats meet your needs for a business planning presentation or workshop for real estate agents and/or leadership. {4 1}

Training for Trainers or Presenters

Knock Their Socks Off: Tips to Make your Best Presentation Ever
The skills to create and present a persuasive presentation with confidence: great for anyone who must lead a meeting, sell an idea, or present to clients.  Live or online
Masterclass: Polish Your Trainings for Greater Impact
Capture new training ideas; gain confidence to adapt to different strategies; learn innovative methods to involve your audience. Great for your instructor cadre.  Live or online
Make It Work: How to Take your Classroom Online
Take that course or presentation online with confidence so you can continue sharing your message. In this fast-paced presentation, you’ll learn the secrets to make the transition from ‘live’ to virtual. Live or online


Fired-Up Leadership: Recruit your Dream Team
Consistently finding, selecting, and training talent is critical to your bottom line. Gain concrete, proven strategies to out-recruit your competition with the skills they probably won’t use. Live or online
Payoff! How to Get More from your Training and Coaching
You’ve spent the time and money on your training and coaching. Now, add the five most important strategies to assure that time and money pays off in more productivity. Live or online
Leadership: The Essentials of Excellence, a Symposium Series
A four-part action-based leadership series to recruit, select, train, coach, and retain the right people for profitability. After each session, participants put strategies to work and report in the next session—a combination education and coaching experience. Action-packed, you’ll see your leaders gain results. Each session is 3-7 hours.  Live or online


Lessons from Tickling the Ivories
Performance Principles to Drive Your Career to Greatness
In this energizing keynote, Carla applies the principles she learned as a performing musician which increase skill levels—for any business. Using the piano to demonstrate, Carla involves, entertains, and educates her audience for lasting take-away learning. Time frame: 45 minutes to 1.5 hours