Women’s Council of Realtors: “Recession-Proof Your Business for a Stunning Year Ahead”
Frontrunner Mortgage Officers’ newsletter: featured writer for 20 issues
Austin Real Estate Executive: Featured columnist for each monthly issue
Women’s Council of Realtors: “How to Beat Your Competition”,
Women’s Council of Realtors, Communique: “Does Your Marketing Make the Grade?”
Real Estate Executive, “Are You to Kill Your ‘Sacred Cows’?”
Real Estate Executive, “Newer Agents: Are Your Expectations of Yourself Matched by Your Manager?”,
Real Estate Executive, “The Ten Biggest Mistakes Managers Make in Recruiting—and How to Avoid Them”
Broker Agent News, “Work on the Business, not just in the Business”,
Illinois Realtor, “Training for Success”,
Real Estate Professional; Regular column contributor
Broker/Agent News: hard copy and web: Regular contributor
Real Estate Executive: Regular contributor
Broker/Agent Magazine: Regular contributor
Council of Realtors: Connections: “Setting Seller-Qualify Standards”,
R.E. Real Estate Magazine, “If You Train: How to Avoid the Three Biggest Mistakes Trainers Make”
Real Estate Business: “Before You Choose a Training Program”
Real Estate Professional: “RX for Higher Productivity”
Real Estate Broker Insider: Agent Advisors Boost Overall Productivity
Management Issues and Trends: Newsletter Design for Effectiveness
Real Estate Insider: Training Salespeople to Make Money Fast
Seattle-King Co. Realtor: New Program Published to Assist New Agents
Real Estate Broker Insider: Six Steps to Increasing Referrals
Real Estate Broker Insider: Take on the Role of Business Consultant to Help Your Agents Plan
Real Estate Broker Insider: Develop a Coaching Program to Improve Agents' Productivity and Profitability
America's Broker: New Agent Expectations Often Unrealistic
Beyond the Basics: Small Adjustments Pay Large Dividends
RealEstatement: Small Adjustments Pay Big Dividends
Beyond the Basics: Ten Tips to Success
The Recruiting Pipeline: Coaching Recruits to Have Raving Fans
Northwest RE Reporter: Six Steps to Building a Guaranteed “Goldmine Business"
Ohio Realtor: Good office managers are coaches, not social workers
Seattle-King Co. Realtor: Time to Scope Your Business Plan
Management Issues/Trends: Create an Effective Coaching Program for Profitable Results
The Recruiting Pipeline: Current Trends on Recruiting Presentations
Seattle-King Co. Realtor: Advice Offered to Realtors New to the Business
Real Estate Insider: Recruitment: How Brokerage Managers Can Brush Up On Their Selling Skills
PNC-NSA: Profile, Carla Cross
Real Estate Insider: How to Spot, Select and Train Real Estate Careerists
Northwest Reporter: A New Idea in Adult Education
The Pennsylvania Realtor: Six steps for building an effective marketing plan
D. R. Reporter (N. Y. Realtor Assoc.): Steps for building an effective marketing plan for your business
Real Estate Broker Insider: Effective Leadership Strategies to Make Change Happen
Pennsylvania Realtor: Overcome the road blocks that slow you down
Management Issues and Trends: Building Team Loyalty Through a Senior Advisory Group,
Real Estate Broker Insider: 5 Tips for Picking Winning Agents
Real Estate Broker Insider: Take Agents to the Next Level in their Career Development
Management Issues and Trends: Five Systems to Get Agents Productive Fast
Management Issues and Trends: Five Systems to Get Agents Productive Fast
Real Estate Broker Insider: Help Your Agents Plan for a More Productive
Real Estate Broker Insider: Coach Your New Agents to Success
Real Estate Perspectives: Choosing a Real Estate Agent
Massachusetts Assoc. of Realtors Newsletter: Marketing for Referrals
Real Estate Broker’s Insider: How to Give Personalized Listing Presentations
Management Issues and Trends: Real Estate: “Team” Is No Longer a Four-Letter Word” Summer
Broker/Agent Online Magazine: “Who Needs a Business Plan?”
Broker/Agent Online Magazine: Featured columnist for each issue Regular contributor
The Recruiting Pipeline online newsletter: Regular contributor
Management Issues and Trends: From a Broker Who’s Been There: How to Manage in a Challenging Market
Broker Agent News: Choosing the Right Company Structure for You
Real Estate Broker’s Insider: Win Listings with marketing plans
The Recruiting Pipeline: Regular Contributor
Frontrunner Newsletter: Regular contributor
Real Estate Broker’s Insider: “Under-promise, Over-deliver”
CRB Issues and Trends: Coaching, Mentoring, and Consulting, Spring
CRB Issues and Trends: Behavior that’s Reward is Repeated: Training for Customer Satisfaction, for a Change, Summer
Connections WRC Magazine Fall 2006: Getting Past the Numbers: How to Create a Systems-based Business Plan
The Real Estate Professional: The Six Point Formula to Coach Your Agents
The Real Estate Professional: Nine Characteristics Of All Successful and Proven Real Estate Agents
The Real Estate Professional: Ten Most Common Sales Mistakes Made by Agents–and Ten Solutions
The Real Estate Professional: Creating a Successful Senior Advisory Program
The Real Estate Professional: Adding Sales Strategies to Your Recruiting Presentations
Broker Agent Magazine: Ten Tips for Success
San Diego Realtor: 9 Characteristics of all Successful and Proven Real Estate Agents
Illinois Realtor: Six Steps to Build a Guaranteed “Goldmine Business"
The Real Estate Professional: Change Leaders are Needed to Guide our Industry, (part 1)
The Real Estate Professional: All New Agents Require a Sound Game Plan, Plus a Performance Coach
The Real Estate Professional: “Change Leaders" Are Needed to Guide our Industry
Real Estate Business: Coaching Produces a Winning Real Estate Team
Real Estate Business: Success in 30 Days
Real Estate Business: Winning ways for hiring top agents
Illinois Realtor: Successful Salesperson
Real Estate Business: Create the Comprehensive Training Program
REIQ Journal Queensland, Australia: Managing the Merger, the Priority is People
Issues and Trends: Coaching for Success
Recruiting Pipeline: Two Training Trends for Increased Profits
Florida Realtor: The Effective Selling Manager
National Relocation Real Estate: The Effective Selling Manager
The Real Estate Professional: How You Can Have IT All While Doing It All
San Diego Realtor: The Effective Selling Manager
The Real Estate Professional: “ Sixteen Qualifying Questions Today’s Savvy Buyers are Likely to ask You
California Assoc. of Realtors Magazine: “Systems for Success”
Marketing Minutes, a Quantum production: “Is Your Process “Client-Centered”
Marketing Minutes, a Quantum production: “Is Your Process “Client-Centered”
Broker Agent Magazine: “The Ideal Agent”
Massachusetts Assoc. of Realtors Magazine: “Time to scope your business plan…”
National Relocation & Real Estate: “Up and Running in 30 Days” excerpt from 2nd ed
Florida Realtor, “Get Inside the Heads of Five Top Trainers”, Carla is featured with the cream of the crop!
Broker Agent OnLine Magazine: The Seven Sins of Recruiters, and how to Become a Saint
Real Estate Business: Best Fresh Trends
WCR Connections: Learning from Big Business How to Build a Strong Team
Broker/Agent Online Magazine: The Six Attributes of the Value Added Agent
Florida Association of Realtors Magazine: Pivot, Adapt, Thrive
WCR Business Planning–national article

Articles in Other Magazines/Reviews

  • Cosmopolitan: Careers in Real Estate
  • LA Times: Consumer Notebook: Be Picky When Choosing an Agent, excerpt from Cross's book, Buyer Beware, 1998
  • Professional Speaker: Putting “YOU” in the Topic, April 2000
  • Inc. Magazine, professional interview, May, 2001

Radio/TV Appearances (local, state, national)

  • CNN (TV)
  • KOMO radio
  • KUGN radio
  • Real Estate (King, a 50,000 watt station in Seattle; several appearances)
  • Real Estate America (nationally-syndicated radio show)
  • MSNBC, Morningblend, as an expert on buying real estate, July 1999
  • CNBC (TV) Several appearances
  • KVI radio
  • Best Ever Show (2 interviews)
  • Frontrunner CD Interview Series (3 interviews)
  • Isucceed interview series (3 interviews)
  • CRB Training Series
  • Bulletproof Cashflow Show podcast