| Name |
|---|
| Women’s Council of Realtors: “Recession-Proof Your Business for a Stunning Year Ahead” |
| Frontrunner Mortgage Officers’ newsletter: featured writer for 20 issues |
| Austin Real Estate Executive: Featured columnist for each monthly issue |
| Women’s Council of Realtors: “How to Beat Your Competition”, |
| Women’s Council of Realtors, Communique: “Does Your Marketing Make the Grade?” |
| Real Estate Executive, “Are You to Kill Your ‘Sacred Cows’?” |
| Real Estate Executive, “Newer Agents: Are Your Expectations of Yourself Matched by Your Manager?”, |
| Real Estate Executive, “The Ten Biggest Mistakes Managers Make in Recruiting—and How to Avoid Them” |
| Broker Agent News, “Work on the Business, not just in the Business”, |
| Illinois Realtor, “Training for Success”, |
| Real Estate Professional; Regular column contributor |
| Broker/Agent News: hard copy and web: Regular contributor |
| Real Estate Executive: Regular contributor |
| Broker/Agent Magazine: Regular contributor |
| Council of Realtors: Connections: “Setting Seller-Qualify Standards”, |
| R.E. Real Estate Magazine, “If You Train: How to Avoid the Three Biggest Mistakes Trainers Make” |
| Real Estate Business: “Before You Choose a Training Program” |
| Real Estate Professional: “RX for Higher Productivity” |
| Real Estate Broker Insider: Agent Advisors Boost Overall Productivity |
| Management Issues and Trends: Newsletter Design for Effectiveness |
| Real Estate Insider: Training Salespeople to Make Money Fast |
| Seattle-King Co. Realtor: New Program Published to Assist New Agents |
| Real Estate Broker Insider: Six Steps to Increasing Referrals |
| Real Estate Broker Insider: Take on the Role of Business Consultant to Help Your Agents Plan |
| Real Estate Broker Insider: Develop a Coaching Program to Improve Agents’ Productivity and Profitability |
| America’s Broker: New Agent Expectations Often Unrealistic |
| Beyond the Basics: Small Adjustments Pay Large Dividends |
| RealEstatement: Small Adjustments Pay Big Dividends |
| Beyond the Basics: Ten Tips to Success |
| The Recruiting Pipeline: Coaching Recruits to Have Raving Fans |
| Northwest RE Reporter: Six Steps to Building a Guaranteed “Goldmine Business" |
| Ohio Realtor: Good office managers are coaches, not social workers |
| Seattle-King Co. Realtor: Time to Scope Your Business Plan |
| Management Issues/Trends: Create an Effective Coaching Program for Profitable Results |
| The Recruiting Pipeline: Current Trends on Recruiting Presentations |
| Seattle-King Co. Realtor: Advice Offered to Realtors New to the Business |
| Real Estate Insider: Recruitment: How Brokerage Managers Can Brush Up On Their Selling Skills |
| PNC-NSA: Profile, Carla Cross |
| Real Estate Insider: How to Spot, Select and Train Real Estate Careerists |
| Northwest Reporter: A New Idea in Adult Education |
| The Pennsylvania Realtor: Six steps for building an effective marketing plan |
| D. R. Reporter (N. Y. Realtor Assoc.): Steps for building an effective marketing plan for your business |
| Real Estate Broker Insider: Effective Leadership Strategies to Make Change Happen |
| Pennsylvania Realtor: Overcome the road blocks that slow you down |
| Management Issues and Trends: Building Team Loyalty Through a Senior Advisory Group, |
| Real Estate Broker Insider: 5 Tips for Picking Winning Agents |
| Real Estate Broker Insider: Take Agents to the Next Level in their Career Development |
| Management Issues and Trends: Five Systems to Get Agents Productive Fast |
| Management Issues and Trends: Five Systems to Get Agents Productive Fast |
| Real Estate Broker Insider: Help Your Agents Plan for a More Productive |
| Real Estate Broker Insider: Coach Your New Agents to Success |
| Real Estate Perspectives: Choosing a Real Estate Agent |
| Massachusetts Assoc. of Realtors Newsletter: Marketing for Referrals |
| Real Estate Broker’s Insider: How to Give Personalized Listing Presentations |
| Management Issues and Trends: Real Estate: “Team” Is No Longer a Four-Letter Word” Summer |
| Broker/Agent Online Magazine: “Who Needs a Business Plan?” |
| Broker/Agent Online Magazine: Featured columnist for each issue |
| iSucceed.com: Regular contributor |
| The Recruiting Pipeline online newsletter: Regular contributor |
| Management Issues and Trends: From a Broker Who’s Been There: How to Manage in a Challenging Market |
| Broker Agent News: Choosing the Right Company Structure for You |
| Real Estate Broker’s Insider: Win Listings with marketing plans |
| The Recruiting Pipeline: Regular Contributor |
| Frontrunner Newsletter: Regular contributor |
| Real Estate Broker’s Insider: “Under-promise, Over-deliver” |
| CRB Issues and Trends: Coaching, Mentoring, and Consulting, Spring |
| CRB Issues and Trends: Behavior that’s Reward is Repeated: Training for Customer Satisfaction, for a Change, Summer |
| Connections WRC Magazine Fall 2006: Getting Past the Numbers: How to Create a Systems-based Business Plan |
| The Real Estate Professional: The Six Point Formula to Coach Your Agents |
| The Real Estate Professional: Nine Characteristics Of All Successful and Proven Real Estate Agents |
| The Real Estate Professional: Ten Most Common Sales Mistakes Made by Agents–and Ten Solutions |
| The Real Estate Professional: Creating a Successful Senior Advisory Program |
| The Real Estate Professional: Adding Sales Strategies to Your Recruiting Presentations |
| Broker Agent Magazine: Ten Tips for Success |
| San Diego Realtor: 9 Characteristics of all Successful and Proven Real Estate Agents |
| Illinois Realtor: Six Steps to Build a Guaranteed “Goldmine Business" |
| The Real Estate Professional: Change Leaders are Needed to Guide our Industry, (part 1) |
| The Real Estate Professional: All New Agents Require a Sound Game Plan, Plus a Performance Coach |
| The Real Estate Professional: “Change Leaders" Are Needed to Guide our Industry |
| Real Estate Business: Coaching Produces a Winning Real Estate Team |
| Real Estate Business: Success in 30 Days |
| Real Estate Business: Winning ways for hiring top agents |
| Illinois Realtor: Successful Salesperson |
| Real Estate Business: Create the Comprehensive Training Program |
| REIQ Journal Queensland, Australia: Managing the Merger, the Priority is People |
| Issues and Trends: Coaching for Success |
| Recruiting Pipeline: Two Training Trends for Increased Profits |
| Florida Realtor: The Effective Selling Manager |
| National Relocation Real Estate: The Effective Selling Manager |
| The Real Estate Professional: How You Can Have IT All While Doing It All |
| San Diego Realtor: The Effective Selling Manager |
| The Real Estate Professional: “ Sixteen Qualifying Questions Today’s Savvy Buyers are Likely to ask You |
| California Assoc. of Realtors Magazine: “Systems for Success” |
| Marketing Minutes, a Quantum Mail.com production: “Is Your Process “Client-Centered” |
| Marketing Minutes, a Quantum Mail.com production: “Is Your Process “Client-Centered” |
| Broker Agent Magazine: “The Ideal Agent” |
| Massachusetts Assoc. of Realtors Magazine: “Time to scope your business plan…” |
| National Relocation & Real Estate: “Up and Running in 30 Days” excerpt from 2nd ed |
| Florida Realtor, “Get Inside the Heads of Five Top Trainers”, Carla is featured with the cream of the crop! |
| Broker Agent OnLine Magazine: The Seven Sins of Recruiters, and how to Become a Saint |
| Real Estate Business: Best Fresh Trends |
| WCR Connections: Learning from Big Business How to Build a Strong Team |
| Broker/Agent Online Magazine: The Six Attributes of the Value Added Agent |
| Florida Association of Realtors Magazine: Pivot, Adapt, Thrive WCR Business Planning–national article |
Articles in Other Magazines/Reviews
- Cosmopolitan: Careers in Real Estate
- LA Times: Consumer Notebook: Be Picky When Choosing an Agent, excerpt from Cross’s book, Buyer Beware, 1998
- Professional Speaker: Putting “YOU” in the Topic, April 2000
- Inc. Magazine, professional interview, May, 2001
Radio/TV Appearances (local, state, national)
- CNN (TV)
- KOMO radio
- KUGN radio
- Real Estate (King, a 50,000 watt station in Seattle; several appearances)
- Real Estate America (nationally-syndicated radio show)
- MSNBC, Morningblend, as an expert on buying real estate, July 1999
- CNBC (TV) Several appearances
- KIRO TV
- KVI radio
- Best Ever Show (2 interviews)
- Frontrunner CD Interview Series (3 interviews)
- Isucceed interview series (3 interviews)
- CRB Training Series
- Bulletproof Cashflow Show podcast